Keith Prowse / Institute for Culture Travel Privacy Policy


As a valued customer of Keith Prowse and Institute for Culture Travel, your personal privacy is of the upmost importance to us. Keith Prowse take great care with the personal information you provide to us.  We ensure that your personal data is safely secured and used only for legitimate purposes. This privacy policy outlines how Travel Direction Ltd. collects, stores and uses the personal data you provide to us. 

Privacy Policy

Your contract is with Travel Direction Ltd trading as Keith Prowse and Institute for CultureTravel; licensed by the Commission for Aviation Regulation TA0231. The Data Controller is Travel Direction Limited. Registered office: 9 Marlborough Court, Marlborough Street, Dublin, D01 C624.

Travel Direction Ltd comply with the Data Protection Act 1988, the Data Protection (Amendment) Act 2003 and the General Data Protection Regulation 2016/679 and all relative European Union and Member State data protection legislation in force.

When you book with us or request information on any of our travel packages, tickets or travel related services or request information on our services, we will collect and store your information. This allows us to process your booking efficiently and to communicate with you regarding your holiday. We will collect information including traveller name, address, passport details, date of birth and insurance details where applicable. We will also ask you about any specific dietary requirement or special assistance needs.

Social Media

If you engage with us via one of our social media channels such as Facebook, Twitter or Instagram your personal details are shared with us according to the terms and conditions of the relevant social network. This may include your name, email address, date of birth and location. Please note that you can manage what you share via your social media settings.

Marketing Communications

When you book with us or make an enquiry, we will ask you for your consent to receive marketing communications including our e-newsletter. Our website also offers an opt-in to receive our enewsletter. You can unsubscribe from our emails and marketing communications at any time by following the unsubscribe link included in the footer of the email.

Sharing of your Data

When you book with us, we share certain personal data with suppliers of your travel arrangements, including airlines, hotels and transport companies. We only share data that is necessary for us to process your booking and to meet with any legal requirements in your destination.

Data Storage

Travel Direction Ltd take our responsibility to protect and manage your personal data very seriously. We take appropriate security measures to protect your personal data from accidental or unlawful destruction, loss or disclosure. We will retain your personal data for as long as it is necessary for the uses as outlined and no longer than 12 years, and/or to meet legal and statutory requirements.

Use of cookies

Our websites use cookies, small text files that are stored on your computer or mobile device. Please see our Cookie Notice for further information.

Your Rights to your Personal Data

You have the right to ask for a copy of personal data we hold about you, and the right for data to be rectified or erased. You can write to us asking for a free copy of the personal data we hold about you. You can also contact the Data Protection Controller if you have a complaint about how we collect, store or use your personal data.

We aim to resolve all requests and complaints but if you are dissatisfied with our response, you may complain to the data protection authority in

Please note that we may update our privacy notice at any time.  Any changes we make to our privacy policy will be noted on this page.

Keith Prowse

All comments and requests regarding our privacy policy should be addressed to reservations@keithprowse.ie or via telephone: 01 878 3500

Institute for CultureTravel

All comments and requests regarding our privacy policy should be addressed to reservations@instituteforculturetravel.ie or via telephone: 01 888 7809